Title Tags are important to Google...

[Sheila Murrey]

If you're a webmaster, designer or developer note the following regarding the often overlooked "TITLE TAG"

According to this site -

http://www.googlerank.com/ranking/Ebook/first.html

Your title tag, URL (domain name), and keywords are all important when it comes time for Google to rank (where you are in the results list in a search) your site.

Key points I like to remember:

Your title tag determines what people see at the top of your browser in the title bar. In the title bar of the link I've given you, you will notice it reads: TITLE TAG - The Definitive Google Ranking strategy guide by Googlerank

You can see how descriptive that is and how someone searching for information about title tags and their google ranking would be taken right to that site. In fact, when I searched google for that information I put in:
title tag how to for google

and that googlerank site came up FIRST.

As a designer I strongly dislike that sites design, colors, and so forth but the information is nonetheless relevant and helpful. Perhaps a better site with more reasons as to why the title tag is important is this one:

http://www.seologic.com/faq/title-tags.php

Scroll down to the paragraph called - The Roles of the Title Tag in a Web Page

and continue reading on about Search Engine Optimization.

And never be afraid to update your title tags, meta tags, keywords, etc. The more relevant these are to your site and what people are searching on the more hits you'll receive!

I update my title tags, meta tags, and keywords often! Usually based on my research as to what people are searching for, any new buzzwords in my industry and so on.

Change the only constant.